This is a very dynamic and emphatic mode of communication. It provides enough information to excite the target group and kindles the curiosity adequately to entice the person to seek more information. The billboards, Lollipops, Posters, banners, standees and Backdrops engulf you all across the city and infringe upon your thoughts well enough to trigger the need for more information. Arrow hits the bulls eye with its outdoor branding ideas.